Social media celebrity Qandeel Baloch has been killed by her brother.1quanMs Baloch, 26, recently caused controversy by posting controversial pictures of herself on social media, including one with her alongside a Muslim cleric. Police say she was strangled to death last night in Pakistan in an apparent ‘honour killing.’

Qandeel Baloch became a household name for posting bold, sometimes raunchy, photographs, video and comments. ¬†She was considered to be Pakistan’s first social media celebrity.

“The brother was also there last night and the family told us that he strangled her to death,” a police official said. Police said her younger brother, Daniyal Jugnnoo, has not been arrested and is on the run.

Ms Baloch rose to fame in Pakistan in 2014 when a video of her pouting at the camera and asking “How em looking?” went viral. While many younger people hailed her liberal views she was also subjected to frequent misogynist abuse online.