A supermarket was forced into a humiliating climb-down after it transpired that an 89 year-old former veteran was made to stand outside to sell poppies.

A customer who complained about the 89 year-old being forced to stand in the cold was allegedly told "he'll have to wear a warmer coat tomorrow"

A customer who complained about the 89 year-old being forced to stand in the cold was allegedly told “he’ll have to wear a warmer coat tomorrow”

The shocking incident came to light after a customer and ex-WRAF Veronica, confronted the manager and described the situation on her Facebook page. Livid Veronica wrote: “I am absolutely furious. I have used Morrisons in Taunton every day since they opened. As of this morning, I am no longer a customer. Every year the poppies are sold just inside the door. This morning, an 89-year-old was selling them outside in the cold.”

Veronica claimed that she spoke to the manager who allegedly said the poppy seller would “have to wear a warmer coat tomorrow” and went to say that Morrisons were “trying to run a business” and that “no-one else has complained.”

Morrisons quickly attempted to diffuse the situation, saying: “The British Legion in the morning confirmed they wanted to collect outside. However at lunchtime their volunteer changed to an 89-year-old gentleman. This changes everything. We can confirm that our manager did not know this and therefore his comment re “wrap up warm” is then exceptionally inappropriate and he is very saddened by this.

Morrisons described the comments as "exceptionally inappropriate"

Morrisons described the comments as “exceptionally inappropriate”

“We at Morrisons are very sorry at how this misunderstanding has looked, we will of course donate to the British Legion, and will be making a special gift to both Veronica and our 89-year-old veteran. Veronica is a very welcome regular in the store and is known by lots of the staff and the store manager and this issue has caused concern to all of them.”